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Campbell's Soup: From Nostalgia and Andy Warhol to Dollar Stores and Being in PR Soup

  As the holiday season kicks in so does nostalgia. We Boomers recall the days of the big snow as standard. We spooned our Campbell tomato soup with too many saltines as we watched cartoons on the new medium of television. Then a clever hustler who wanted fame - Andy Warhol - captured that bit of Americana in what was supposed to be art.  Now that bit of American history is under attack. In dollar stores cans of Campbell's are on the shelves. Yes, it's come to that. Simultaneously, the corporation's public relations department is struggling to convince consumers that the ingredients aren't artificial.  In addition, what about how one of its executives (now put on leave) sized up the product as for "poor people." As the polar vortex rolls in, don't dare serve up any of its soups to guests coming in from the cold.  In coaching, with so much shifts in the law of supply and demand, I am guiding clients how to reset their brands for a fresh start. Campbell...

BoomerVille: No Reason for Agita (at least so far today)

  Dow  Jones Industrial Average Index Index: DJI Compare 46,722.99 USD ▲  +274.72 (+0.59%) today November 25, 9:33 AM EST  ·  M

BoomerVille: Just Bought a Ton of Groceries

  Hope I won't regret it when the market open tomorrow. How it closed this evening: Dow Jones Industrial Average INDEXDJX: .DJI Market Summary  >  Dow Jones Industrial Average 46,448.27 +202.86  (0.44%) today Nov 24, 4:20 PM EST  •  Disclaimer

While the Nepo Babies Get/Hold the Good Jobs ...

 The labor market is strong, sizes up CNBC.  But who are getting the jobs? While overall unemployment is at 4.4%, for youth 16 - 24, it's at 10.4%. However, it's unlikely any Nepo Babies are among those without work. Actually, probably they have the good jobs. Even the glam ones.  The labor market never operated as a level playing field. The access Nepo Babies have always ensured quite the edge in getting, holding and moving on to better work. Currently, though, the situation has mutated into an economy of work scarcity. There are fewer slots. The shelf life of those slots keeps getting shorter. Actually locked out are the non-nepos. Things look dismal for Class of 2026. In this Substack column I submit a radical proposal for bringing work to those who aren't the offspring of the ruling class. Peeks into the Epstein files disclosed how those folks succeed. That doesn't have to continue.   Thrown off your game, maybe the first time since you started working? You mad...

BoomerVille: Promising Start to Holiday Week

 Dow futures rise 200 points. More details from CNBC.

Rent or Buy: Factor in Stigma

Currently the economics of keeping a roof over your head tilts toward renting versus home ownership. Yahoo Finance documents: "An analysis from Zillow and Thumbtack estimated hidden costs alone have climbed to nearly $16,000 a year on average, or an additional $1,325 a month on top of a mortgage ... CBRE calculates ... the monthly costs of a mortgage payment, taxes, insurance, and maintenance are more than double the cost of renting, on average." An added incentive to renting is that in a growing number of cities rents are coming down because of apartment over-building. There are even promos in which free rent for a month or more is part of the deal. But the wrench in the works, at least for those generations socialized to being concerned about status, is the stigma associated with the negative perception that "you aren't able to own your own home." That reflects what research proved out: Ownership of whatever is rated higher than renting whatevers. We boomers...

Life at the Top: Now We Know

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  In this Substack column I give a peek into how networking operates among the ruling class. It's necessary. And it can be dangerous.  In intuitive coaching/tarot reading I warn about guilt by association. That could be simple as chumming up with a CEO who winds up getting forced out.    Thrown off your game, maybe the first time since you started working? You made all the right moves and then the world moved in another direction. Intuitive Coaching. Special expertise with transitions, reskilling and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com ). Yes, test out the chemistry. Zero risk.