Sometimes wealth comes indirectly. Law firm Paul, Weiss' approach to enhancing revenues through generative AI is to experiment without attention to the bottom line. For about 18 months, chronicles Bloomberg Law , Paul, Weiss has been using generative AI legal assistant Harvey. The firm's objective, just like that of marketers using research such as focus groups, is to analyze the lawyer-technology interface. How do those users relate to Harvey, feel about the connection and apply its abilities to operational, strategic and implementation challenges at the firm? So far what Paul, Weiss is discovering is that the significant payoff can be in Harvey's being a collective platform for brainstorming for fresh strategies. Although the practice of law has a reputation for being stodgy innovation is what brings in new business, gets the results clients want and enhances the brand. It is legend, for instance, that Paul, Weiss chair Brad Karp launched the first-ever specialized ESG p