Bill Gates, Kathy Ruemmler and More: Our Stomachs Turn + Their Brands Keep Crumbling
Bill Gates has been a long-term user/abuser of reputation rehab. The Wall Street Journal article about that notes: "Employees around Gates have spent years carefully cultivating his portrayal to set him apart from his combative years fighting antitrust charges while leading Microsoft, according to internal documents and Gates employees." More recently there's the detailed campaign to reposition Gates back as the noble presence first in tech, then in philanthropy he once was before divorce and the Epstein files fallout. Read all about it in the WSJ. Stomach turning, isn't it. But, there's more. Obviously, it hasn't been effective. The Gates brand continues to collapse. Individuals such as Warren Buffett and entities such as institutions in India have distanced themselves. And Gates gets it. He himself had decided to not attend Berkshire Hathaway's annual meeting. Previously he had been a regular. The same lack of results from message managing is happening...