Differentiation. Reputation Rehab Through Generative AI: Not Only Big Law
That safe elite model of how a law firm should look, walk, talk and bill is fragmenting. To remain competitive law firms of all sizes, even the 300+ lawyer one, have to customize a provocative identity showcasing how it's leveraging generative AI. That's what we have confirmed for us since Kirkland & Ellis announced it " ... and Palantir Technologies Inc. (NASDAQ: PLTR) ... announced the launch of a proprietary enterprise platform designed to transform private equity fundraising." Among smaller players Vorys in Ohio has developed "AI Twins" for almost 20 partners. Those platforms simulate partners' patterns of strategy, stylistics and more. Associates accessing them reduce the back-and-forth with those partners. The next on this, I posit, is that such platforms would be open for subscriptions and licensing. Yes, the law firm develops a new kind of profit center. Bloomberg Law's Roy Strom provides plenty of details on how generative AI is p...