Bypassing Reputation Rehab: The Emerging Kathy Ruemmler Model
Remember the traditional thinking about reputation. It goes all the way back to Shakespeare's "Othello" about the loss of one's good name is to lose everything. More recently, that is in the late 1990s, management consultant Tom Peters formalized that with the concept of "personal branding." And there we have been, that is, reputation is almost everything. An entire sector of services sprung up to take care of hits to the personal branding. Terakeet even specialized in the digital piece. But that whole continuum, from the critical importance of reputation to the need to hire a fixer, might be collapsing. Reputation may not be all that important. And fixes might not be all that effective. The new emerging model of a career in apparent peril might be emerging with the situation of Goldman Sachs top lawyer Kathy Ruemmler. As everyone knows she was quite a Friend of Jeffrey (Epstein), even receiving pricey gifts. Eventually she announced resigning from Go...