Pepsi's Doritos and Lay's - Some of Us Aren't Coming Back and That Should Worry Big Brands
During the next Super Bowl party, guests might not turn up their nose that I'm not serving the big brands. That's even though Pepsi, after losing customers through raising prices got back some by lowering them. Instead for the annual entertainment ritual there will be the generics developed by the big boxes such as Walmart. I'll put them out there on the table, without apology. Just like AI is getting better and better so are the private labels like Great Value. I honestly can't taste the difference between Pepsi diet cola and Sam's. Recently Walmart has redesigned the look. That's a worthwhile investment since private label has surged to a $330 billion industry. This isn't new. Way back in 2024, it was documented that there was a flight from big brands to private label. The tipping point was price in an era of inflation. The old-line obstacle to serving generic food items had been the socioeconomic "shame." You wouldn't dare bring in priva...