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Public Relations: Great Storytelling Won't Get You Far

First attention. Then the numbers on conversion to opens, likes, followers, sales, market share, shift in public opinion, boost in name recognition and more. Those are what clients want. Not storytelling per se. As in many law practices (see Paul, Weiss partner Brad Karp's observations in Lawyer Monthly ) and throughout management consulting (see David Duncan in the Harvard Business Review ), AI has made what used to sell and at a premium price a commodity. And, the glut of commercial messaging out there has made it more and more difficult to capture, hold and grow attention. Platforms that rely on storytelling, such as BusinessInsider , frequently are floundering. That venue lost almost 30% of subscribers during the past three years. Somehow they haven't effectively connected the dots between the narrative and how does it move the needle on helping the audience accomplish their objectives.  Telling her story in the memoir "View from the East Wing" hurt,  not helped,...

Job of Religious Minister: Like Being Captain on the Titantic

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So important was the role of clergy in this new land that the Puritans established Harvard in 1636 to ensure there would be enough ministers and that they would be well trained.  Currently that role has evolved to be analogous to attempting to steer the doomed Titantic. The church, as an institution, is collapsing. Although more than 60% in America identify themselves as Christians , no longer are many of them going to church. CNN documents: "Experts project an estimated 100,000 churches in the US will close or be repurposed over the next decade" Walk into churches still operating and the congregation probably consists of the over-60. About 40 million have left during the past 25 years.  The reasons range from no-time to a deep distrust of institutions. As a tarot reader, I would add that my clients who have walked away from the religion of their childhood complain about the lofty preaching. What they need is not to aspire to be a better human being or change the world. I...

BoomerVille: The Pall

 From euphoria and how-smart-we-were-to-invest to, yes, a pall. Darkness makes it through all parts of our lives. Another bad day. Dow Jones Industrial Average INDEXDJX: .DJI 51,125.23 0.44% −224.69 today Sep 30, 3:09 PM EDT •  Disclaimer

Goldman Sachs' John Waldron Could Still Have a Novel in Him - It's You, Not Your Major

  According to The Wall Street Journal Goldman Sachs' president John Waldron could be movin' on up. It could be to the CEO spot in 2027.  The coverage highlights that Waldron majored in English and assumed he would be a writer. That snippet could generate tons of page views, likes, comments and reposts. That's because this is an era of intense controversy over which majors will be the platform for earning a good living. Well, being a top player in professional services doesn't rule out that Waldrom could still knock out some creative writing. Prominent lawyers John Grisham and Scott Turow have conjured up bestselling novels.  That reality of succeeding in the hard-nosed professional services sector and having embedded literary talents screams this: It's not your major. It's you. In college, where he wrote for the school newspaper, Waldron attended a summer whatever on business at the University of Chicago. He was open. The Ah-Ha moment came: Yes, business could...

BoomerVille: Maybe Not Another Debbie Downer Last Day of September

  Dow Jones E-mini Futures Future 51,778.00 +76.00 +0.15%

PE Makes Its Move into US Law Firms: Massumi + Consoli Partners Take Haircuts, Controversy Could Shift, Reddit Balks

That was fast, at least for the tradition-bound legal sector.  It was just in 2021 that the warning went up : Private equity could be heading for law firms. And there would be an effective workaround for ABA Model Rule 5.4. That was when TowerBrook Capital Partners purchased a stake in accounting firm EsinerAmper.  As we know, firms ranging from McDermott to Quinn Emanuel did have discussions with PE players. Then Morgan and Morgan actually took a step. It hired JP Morgan to explore selling a stake to investors, including PE firms. Now there's a living model for how this can be done. And the world gasps what could become undone. Bloomberg Law reports that transactional law firm Massumi + Consoli, founded by Kirkland & Ellis alumni:   " ... sold a piece of its operations to Dallas-based Trive Capital after splitting off the firm’s administrative functions into a separate entity."  BL then adds: "Certain Massumi + Consoli partners agreed to a one-time 'scra...

Vacations: For Some Sacred, For Others ...

  Caveman might have stolen a few hours from survival to paint animals on the walls of their habitat. But, back then, there was no concept of taking a week or two off from the routine and do art.  The notion of a "vacation" didn't kick in for the mainstream until the late 1900s . Growing labor rights and accessible transportation facilitated the trend. Eventually the majority not only felt entitled to a week or two away, not just a day trip, but became determined to follow through annually on their wanderlust. So, here we are. Carnival Cruise head Josh Weinstein can document with the corporation's revenue numbers two things: 1) Americans consider a real vacation sarcosanct, and 2) They will do at least one of those during the year in bad times as well as good.  Given that cruise demand is way up even in this inflationary period, so is Carnival's stock price. Right now (3:00 PM ET), it's increased almost 13%. It was interesting to pick up at a community meet...