James Sprayregen: Paul, Weiss Re-enters Media
Timing is almost everything. And, as a former communications pro, I assess that law firm Paul, Weiss has decided the timing is right to again be telling its story. After the perfect storm of multiple controversies, Paul, Weiss went low profile. That's a fundamental of crisis communications management. Then came the James Sprayregen development. A mega star in bankruptcy at Kirkland & Ellis - a major Paul, Weiss competitor - he retired in 2024 and went on to Hilco Global. The media story was positioned and packaged to have legs. First was the announcement that Paul, Weiss and the dazzling twinkler were talking. Then, yesyesyes, the deal was done. Immediately that's been leveraged. Financial Times publishes an interview with Sprayregen. Re-opening is the law-firm's willingness to be a story. This move resonates in Big Law. Way back in 2021, celebrity lawyer at Paul, Wess Brad Karp told Bloomberg Law that the sector operates on star power. Ma...