Not Drinking to That: It's the Price

In business, we learn the most from our clients. And clients have been telling me that they halted the pleasure of having a few drinks and maybe a bottle of good wine with dinner because of the cost. Not health reasons and not because they're aging, as The New York Times reports about what's primarily driving the collapse of restaurants. And the cost factor is confirmed in the comments to the Times article. One comment reads, that with drinks ordered:

"A $50 dinner become $85"

In a niche in which 60% of revenue comes from serving drinks, as people drink less that sector will face hard times. Predictably some restaurants will have to shut down. Some already had.

Okay, Gallup documents that 54% of those surveyed indicate they do not consume alcohol. That still leaves a lot who could be enjoying drinks with a special meal out. Another okay, the health warnings. But forbidden fruit has never deterred the human species, dating way back to Adam and Eve in the Garden of Eden. There had always been something or somethings forbidden associated with alcohol. Those ranged from the calories to fear of overdoing it to the memory of having overdone it and enduring consequences. 

As a coach for business owners I hammer this: Pricing. Especially in this K economy. 

There is the high end. Those in it can afford whatever. Then there's the rest. They can barely afford fixed costs. So, when they can break out of total frugality for a night that might not extend to merrily indulging in alcoholic beverages with a meal. On the way home they might swing by Walmart and pick up a six-pack to top off the evening. 

In New York City, a Manhattan runs between $15 and $20.

Success is a mental game. Failure comes from being done in by the “committee” in your head.

Together, we liberate your thinking. Then we change your story. And, unleash success. Meanwhile, we focus on bringing in income. That puts you in a position of strength.

Intuitive Coaching. Special expertise with transitions, becoming a solopreneur and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry. Zero risk.

Don’t give up before the miracle.