Selling Disney to Apple - Was That Why Bob Iger Had Been Brought Back?

 Everything has become entertainment. 

The wild popularity of social network TikTok is due to its being positioned and packaged for entertainment, not personal connection. As we notice, Meta can't make that leap.

The once-titillating legal tabloid Abovethelaw seems to have gone stale, can no longer entertain, and is being attacked on the influential professional anonymous networks such as Fishbowl Big Law.

And the joke is on "SNL" because it no longer provides comic entertainment.

Given the culture's business tilt toward entertainment that makes Disney very marketable. The speculation out there, reports Wrap-Pro, is that Bob Iger's agenda is to sell Disney to Apple. The Disney ethos could permeate all of Apple's products and services. In particular, Apple would have access to Disney's streaming expertise and assets. Streaming might constitute the new national addiction.

Part of Iger's signature is that of a dealmaker. During his "Ride of a Lifetime," he had acquired Pixar, Marvel, and more. This deal - that is, selling the corporation to Apple - would shape his legacy. The first line of Iger's obit could read: The last of Disney's CEOs ...

Of course, the transaction faces stiff antitrust headwinds, at least in the Biden Administration and with a strengthened FTC. If it doesn't get approved, Iger's legacy could be tarnished. The first line in the obit could read: After the megadeal he couldn't pull off ...

Students of business know well that legacies are fragile entities.

At one time Lee Iacocca and Jack Welch were revered. Now they're not. The brand of leaders who have passed on or have stepped down from prominent careers is a work-in-progress. 

In the business of elite law firms, Dentons' global chairman Joe Andrew left that job to resume being a partner. His legacy as a winner has been partly shaped by the consulting services he created. Currently they are flourishing. But suppose their prospects sour?

Also in the legal sector is Paul Weiss chairman Brad Karp. He may step down instead of renewing his contract in May 2023. But he may not since the business of large law firms is in transition after the pandemic boom. He could enhance his brand by guiding those changes. The first line of his obit could read: Rebuilding the elite law firm post-COVID ...

Merging Disney and Apple could represent genius in the art of the deal. The whole idea of entertainment could be reconfigured.  

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