Twitter Loses Half of Advertisers - Can It Conjure Up a Version of Don Draper from "Mad Men"

 From Abbott Labs to Chevy, half of the usual advertisers on Twitter had stopped doing business with that social network, documents Media Matters in America. 

That totals a lot of money not becoming revenue for Twitter. Since 2020, those purchases of ad space added up to about $2 billion. In addition, seven other advertisers are downsizing their orders. 

The analogy here comes from fictional AMC series "Mad Men." Recall how the loss of the Lucky Strike account rocked that ad firm Sterling Cooper. 

In that dire situation creative Don Draper saved the firm. He leveraged the loss as the opportunity for Sterling Cooper to become a front-lines advocate for anti-tobacco causes. That worked. Later, it seemed that Draper went on to invent that iconic commercial about the joy of giving the world the taste of Coca-Cola. Both the ad agency and Draper's career went on to thrive. 

So, some of us Twitter watchers are wondering: Can the financially wobby social network come up with a version of a Draper? 

Right now things don't look good. Not for the business. And not for attracting the kind of inventive savior Draper had been. The Musk policies, especially encouraging conspiracy theories and too loose verification, seem to be distancing himself from the creatives who could position and package the Musk mindset as good for a society. Or, better yet, put together a whole new agenda as had Draper in the journey from tobacco to anti-tobacco. 

Social networks come and social networks go. Remember MySpace. Media tycoon Rupert Murdoch lost a bundle on that. Twitter could be the next MySpace, with Musk also losing a lot of money.

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