OpenAI ChatGPT Has Been a Big Story, Right from the Get-Go on November 30, 2022
“While much digital ink was spilled trying to figure out what
the chaos at Twitter means for clients, far less attention has been paid to ChatGPT, the new digital chatbot from OpenAI.” - Benji
Englander, Seven Letter, O’Dwyer’s
Public Relations, December 23, 2022.
WE WERE THERE ON NOVEMBER 30TH
This annoys me. More bluntly, I feel insulted. From the
get-go on November 30th when OpenAI launched ChatGPT, we were there.
The “we” includes establishment media, tabloids, social
media, social/professional networks, bloggers, podcasters, and videoites. In addition,
we were also cornering in-person whomever we could, like The Ancient Mariner, to chat about
such a wonderous development.
If we hadn’t been jaw-jawing on the AI breakthrough and the
implications for our own and other sectors we would have been vilified. Where
was Englander that he didn’t pick up on all that activity?
WHAT GOD HAS WROUGHT
Like Englander does on his own coverage – smirk, he published it on December 23rd – from the get-go many of us presented an
evidence-based peek at what ChatGPT could do with prose and even poetry.
In one of my blogs back then (yesterday I posted
yet again an analysis about what is happening or could be happening very soon
with chatbots) I demonstrated this: What AI would come up with for branding the elite
law firm Paul
Weiss (in another life I had done a bit of marking communications for the
legal teams).
For the prompt I
inserted: "Branding slogan for elite law firm Paul Weiss which specializes
on Wall Street”
You are allowed to keep
"trying" to have the AI produce exactly what seems like it would
work. I gave it three tries. I could have gone on and on. Here the three
generations are:
Paul Weiss: Wall
Street's elite legal experts
Powering success on Wall
Street: Paul Weiss, elite legal counsel (my fave)
Paul Weiss: Wall
Street's premier legal brand.
Wow. This was fun. So I
explored further, moving on to the chairperson of the firm Brad
Karp.
The prompt I inserted
was: Branding for Paul Weiss chairman Brad Karp, superlawyer, rainmaker, social
justice champion.
On the first try here's
what came up:
Brad
Karp is the Chairman of the law firm Paul Weiss. He is widely regarded as a
"superlawyer" and a "rainmaker" due to his successful track
record in high-stakes litigation and his ability to bring in new clients for
the firm. Karp has also been a vocal advocate for social justice and has been
involved in various pro bono cases throughout his career.
Here's the second try:
The branding for Paul Weiss Chairman Brad Karp could focus on
his reputation as a superlawyer and rainmaker, highlighting his impressive
track record of winning complex cases and securing lucrative deals for his
clients.
Additionally, the branding could also
emphasize Karp's commitment to social justice and his dedication to fighting
for the rights of marginalized communities. This could include imagery of Karp
in the courtroom, standing up for the underrepresented, and highlighting his
involvement in high-profile cases that have made a positive impact on society.
Overall, the branding for Karp would emphasize
his expertise and success in the legal field, while also showcasing his passion
for justice and equality.
And here is the third,
which may be on the money if Karp retires from Paul Weiss in May 2023 and sets
up his own firm (I sense, though, if he does step down he will journey on a
different career path):
Brand:
Karp Law Tagline: "Superlawyer, Rainmaker, Social Justice Champion"
Logo: A bold, modern font for the name ‘Karp Law’ with a symbol representing
justice, such as a scale or gavel, incorporated into the design. Colors: A
combination of blue and gold, representing trust and success. Font: A sleek, professional
font that conveys authority and expertise. Tone: Confident, accomplished, and
dedicated to social justice. Imagery: Images that showcase Brad Karp in
high-profile legal cases and events, as well as his commitment to social
justice issues. Values: Expertise, integrity, and a commitment to advancing
justice for all.
Obviously, in these
uncertain times for many law firms, Paul Weiss could reflect on lowering
marketing communications expenses through AI chatbots.
HUMAN CONTENT-CREATION:
I’M OUT OF HERE
Actually I had been way ahead
of the November 30th launch. I had been connecting the dots earlier
on the potential of AI to wipe out the writing profession as we have known it.
Based on that I phased
out over about a six-month timeframe for creating content. In addition, I took
the risk-laden leap forward into providing full-time intuitive career coaching services
(with the option of a Tarot reading – The
New York Times saluted the Tarot as a tool for self-awareness.)
Unlike much of life,
this one has a Disney ending. The career coaching enterprise is thriving. Those
who were skeptical when I closed the door on content-production now view me with
awe.
CHATGPT WAS NEVER UNDER
THE RADAR
Meanwhile, Englander
should not position and package the ChatGPT launch as under the radar. Everyone,
at least those who mattered, were there.
Intuitive career coaching, with the option to use the Tarot,
about your present and your next. Step back from that committee in your head
and open to possibility. Sliding Scale
Fees. Please make an appointment for a complimentary consultation at
janegenova374@gmail.com.
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