OpenAI's Chatbot ChatGPT: What It Came Up with for Law Firm Paul Weiss, Its Chairman Brad Karp
To say that the chatbot created by OpenAI - ChatGPT - is sucking up all the global media oxygen (and way beyond tech) would be an understatement.
GETTING OUR HEADS AROUND
CHATGPT
So, let's cut to the
chase. What is “ChatGPT?"
According to LinkedIn
News:
"Made
by OpenAI, a San Francisco-headquartered AI research lab co-founded by Elon
Musk, ChatGPT is capable of understanding natural human language and generating
thoughtful human-like prose after being fed a prompt. It can dream up
everything from essays and poems to emails and computer code [In addition,
marketing communications]."
Here is some erudite
stuff from GeekWire.
Time gives
background and more details, including its limitations.
THE FEAR
Media centers love fear so there’s plenty out there about this bit of AI.
Because of its astounding capabilities in creating content, there is much fear that it will add to the pile-on of conspiracy theories out there.
But the more pragmatic angst should
be among content-creators, be they book authors/ghostwriters or the
marketing-communications types. I have been among those warning that AI has
made those career paths on the way to rapid decline just the way the smartphone is
putting the PC out to pasture.
THE USER-FRIENDLY TRIAL
RUN
I was among the more
than one million who took OpenAI up on its offer of a free trial with
ChatGPT. Here you
can do the same. The process is user-friendly. The only step was signing
up for an OpenAI account. No sweat.
Then the new world of what for me would be AI copywriting opened right up. You bet, just as in "The Wizard of Oz." From black-and-white to exciting color.
Since in the past I had
done a bit of freelance human marketing communications for elite law firm Paul
Weiss, I wanted to explore what how well a Chatbot could do.
HOW CHATGPT BRANDS LAW
FIRM PAUL WEISS
For the prompt I
inserted: "Branding slogan for elite law firm Paul Weiss which specializes
on Wall Street”
You are allowed to keep
"trying" to have the AI produce exactly what seems like it would
work. I gave it three tries. I could have gone on and on. Here the three
generations are:
Paul Weiss: Wall
Street's elite legal experts
Powering success on Wall
Street: Paul Weiss, elite legal counsel (my fav)
Paul Weiss: Wall
Street's premier legal brand.
HOW CHATGPT BRANDS PAUL
WEISS CHAIRPERSON BRAD KARP
Wow. This was fun. So I
explored further, moving on to the chairperson of the firm Brad
Karp.
The prompt I inserted
was: Branding for Paul Weiss chairman Brad Karp, superlawyer, rainmaker, social
justice champion.
On the first try here's
what came up:
"Brad
Karp is the Chairman of the law firm Paul Weiss. He is widely regarded as a
"superlawyer" and a "rainmaker" due to his successful track
record in high-stakes litigation and his ability to bring in new clients for
the firm. Karp has also been a vocal advocate for social justice and has been
involved in various pro bono cases throughout his career."
Here's the second try:
"The branding for
Paul Weiss Chairman Brad Karp could focus on his reputation as a superlawyer
and rainmaker, highlighting his impressive track record of winning complex
cases and securing lucrative deals for his clients.
"Additionally, the branding could also
emphasize Karp's commitment to social justice and his dedication to fighting
for the rights of marginalized communities. This could include imagery of Karp
in the courtroom, standing up for the underrepresented, and highlighting his
involvement in high-profile cases that have made a positive impact on society.
"Overall, the branding for Karp would
emphasize his expertise and success in the legal field, while also showcasing
his passion for justice and equality."
And here is the third,
which may be on the money if Karp retires from Paul Weiss in May 2023 and launches
his own firm (I sense, though, if he does step down he will journey on a
different career path):
"Brand:
Karp Law Tagline: "Superlawyer, Rainmaker, Social Justice Champion"
Logo: A bold, modern font for the name ‘Karp Law’ with a symbol representing
justice, such as a scale or gavel, incorporated into the design. Colors: A
combination of blue and gold, representing trust and success. Font: A sleek,
professional font that conveys authority and expertise. Tone: Confident,
accomplished, and dedicated to social justice. Imagery: Images that showcase
Brad Karp in high-profile legal cases and events, as well as his commitment to
social justice issues. Values: Expertise, integrity, and a commitment to
advancing justice for all."
Obviously, in these uncertain times for many law firms, Paul Weiss could reflect on lowering
marketing expenses through AI.
WHERE AI IS TAKING US
So this is AI in play.
But a number of months ago, I already saw where it could take us. That nudged me to exit from content-creation and focus full-time on intuitive career coaching (with a dish of Tarot reading on the side).
I have a hunch more of my clients will be
former writers who failed to envision a future without their human creativity.
Sure, some of those kinds will be needed, but not many.
THINKING ABOUT YOUR
PROMPTS
Meanwhile, I will leverage
my free trial to conjure up compelling promotional copy for coaching. Should I
include in the prompt: for high google rankings?
Burnt-Out?
In transition in your career? Need more income? Healing from a professional
setback? I can help you through Intuitive career coaching.
“On
the menu” of services are Tarot readings, both spreads and one-card pulls. In
April 2021, The New York Times featured the Tarot as a useful tool for
self-awareness and introspection.
Let’s
talk a bit about where you are – no charge. Then, if you want to work together
the fees are custom-made for your budget.
Please
contact janegenova374@gmail.com or text 203-468-8579.
Comments
Post a Comment