OpenAI's Chatbot ChatGPT: What It Came Up with for Law Firm Paul Weiss, Its Chairman Brad Karp

 To say that the chatbot created by OpenAI - ChatGPT - is sucking up all the global media oxygen (and way beyond tech) would be an understatement.

GETTING OUR HEADS AROUND CHATGPT

So, let's cut to the chase. What is “ChatGPT?"

According to LinkedIn News:

"Made by OpenAI, a San Francisco-headquartered AI research lab co-founded by Elon Musk, ChatGPT is capable of understanding natural human language and generating thoughtful human-like prose after being fed a prompt. It can dream up everything from essays and poems to emails and computer code [In addition, marketing communications]."   

Here is some erudite stuff from GeekWire. Time gives background and more details, including its limitations.

THE FEAR

Media centers love fear so there’s plenty out there about this bit of AI. 

Because of its astounding capabilities in creating content, there is much fear that it will add to the pile-on of conspiracy theories out there. 

But the more pragmatic angst should be among content-creators, be they book authors/ghostwriters or the marketing-communications types. I have been among those warning that AI has made those career paths on the way to rapid decline just the way the smartphone is putting the PC out to pasture.

THE USER-FRIENDLY TRIAL RUN

I was among the more than one million who took OpenAI up on its offer of a free trial with ChatGPT. Here you can do the same. The process is user-friendly. The only step was signing up for an OpenAI account. No sweat.

Then the new world of what for me would be AI copywriting opened right up.  You bet, just as in "The Wizard of Oz." From black-and-white to exciting color.

Since in the past I had done a bit of freelance human marketing communications for elite law firm Paul Weiss, I wanted to explore what how well a Chatbot could do.

HOW CHATGPT BRANDS LAW FIRM PAUL WEISS

For the prompt I inserted: "Branding slogan for elite law firm Paul Weiss which specializes on Wall Street”

You are allowed to keep "trying" to have the AI produce exactly what seems like it would work. I gave it three tries. I could have gone on and on. Here the three generations are:

Paul Weiss: Wall Street's elite legal experts

Powering success on Wall Street: Paul Weiss, elite legal counsel (my fav)

Paul Weiss: Wall Street's premier legal brand.

HOW CHATGPT BRANDS PAUL WEISS CHAIRPERSON BRAD KARP

Wow. This was fun. So I explored further, moving on to the chairperson of the firm Brad Karp.

The prompt I inserted was: Branding for Paul Weiss chairman Brad Karp, superlawyer, rainmaker, social justice champion.

On the first try here's what came up:

"Brad Karp is the Chairman of the law firm Paul Weiss. He is widely regarded as a "superlawyer" and a "rainmaker" due to his successful track record in high-stakes litigation and his ability to bring in new clients for the firm. Karp has also been a vocal advocate for social justice and has been involved in various pro bono cases throughout his career."

Here's the second try:

"The branding for Paul Weiss Chairman Brad Karp could focus on his reputation as a superlawyer and rainmaker, highlighting his impressive track record of winning complex cases and securing lucrative deals for his clients.

"Additionally, the branding could also emphasize Karp's commitment to social justice and his dedication to fighting for the rights of marginalized communities. This could include imagery of Karp in the courtroom, standing up for the underrepresented, and highlighting his involvement in high-profile cases that have made a positive impact on society.

"Overall, the branding for Karp would emphasize his expertise and success in the legal field, while also showcasing his passion for justice and equality."

And here is the third, which may be on the money if Karp retires from Paul Weiss in May 2023 and launches his own firm (I sense, though, if he does step down he will journey on a different career path):

"Brand: Karp Law Tagline: "Superlawyer, Rainmaker, Social Justice Champion" Logo: A bold, modern font for the name ‘Karp Law’ with a symbol representing justice, such as a scale or gavel, incorporated into the design. Colors: A combination of blue and gold, representing trust and success. Font: A sleek, professional font that conveys authority and expertise. Tone: Confident, accomplished, and dedicated to social justice. Imagery: Images that showcase Brad Karp in high-profile legal cases and events, as well as his commitment to social justice issues. Values: Expertise, integrity, and a commitment to advancing justice for all."

Obviously, in these uncertain times for many law firms, Paul Weiss could reflect on lowering marketing expenses through AI.

WHERE AI IS TAKING US

So this is AI in play. 

But a number of months ago, I already saw where it could take us. That nudged me to exit from content-creation and focus full-time on intuitive career coaching (with a dish of Tarot reading on the side). 

I have a hunch more of my clients will be former writers who failed to envision a future without their human creativity. Sure, some of those kinds will be needed, but not many.

THINKING ABOUT YOUR PROMPTS

Meanwhile, I will leverage my free trial to conjure up compelling promotional copy for coaching. Should I include in the prompt: for high google rankings?

Burnt-Out? In transition in your career? Need more income? Healing from a professional setback? I can help you through Intuitive career coaching.

“On the menu” of services are Tarot readings, both spreads and one-card pulls. In April 2021, The New York Times featured the Tarot as a useful tool for self-awareness and introspection.

Let’s talk a bit about where you are – no charge. Then, if you want to work together the fees are custom-made for your budget.

Please contact janegenova374@gmail.com or text 203-468-8579. 

 

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