Vice Media and More - Power Lost

"Once held up as the future of what media would look like, Vice Media has failed to live up to the lofty expectations that it — and the industry — set for the company ... Vice Media will cancel its acclaimed program 'Vice News Tonight' as part of a broad restructuring ..." - CNN Business, April 28, 2023

In addition, Vice is laying off. Although it has put itself up for sale it can't find a buyer. Buzzfeed isn't doing so hot either. Gawker 2.0 is already gone. And establishment media ranging from CNN to Fox seems to have lost its way.  

Not so long ago those who declared themselves to be in the know pontificated that the media is the most powerful institution in the world. Those mandated that we had to learn how it chooses a story. We had to make friends with journalists and anchors. And we had to hire the best public relations representatives we could afford to pitch our stories. They were probably right.

That was then. Now professional anonymous networks such as Blind and Reddit, professional non-anonymous ones like LinkedIn, social media, billionaires, influencers, founders and even large law firms have taken over power. In a sense the media, as we have known it has degenerated into entertainment. AI ChatGPT and its competitors could finish even that off. The genius of AI chatbots is that they know how to communicate like humans. A sign of these changing times, Bloomberg asks:

"How Important Is It to You That a Human Writes the News You Read?"

This shift creates a new playing field for those wanting, holding, and growing power. Simultaneously it reduces the power of the iconic media tycoons like Rupert Murdoch. I instruct those I coach: The timing is right to make your own power. 

Connect the dots about earning a living in a more effective way.

Intuitive coaching for job search, keeping the wolf from the door in semiretirement, struggling in professional transitions, and starting your own business. 12 years coaching experience. 5 years experience creating communications for human resources. Complimentary 5-minute reading. Sliding scale billing. Please text 203-468-8579 or email janegenova374@gmail.com for appointment. 

 

 

 

 

 

 


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