Vice Media and More - Power Lost
"Once
held up as the future of what media would look like, Vice Media has failed to
live up to the lofty expectations that it — and the industry — set for the
company ... Vice Media will cancel its acclaimed program 'Vice News
Tonight' as part of a broad restructuring ..." - CNN Business, April 28, 2023
In addition, Vice is laying off. Although it has put itself up for sale
it can't find a buyer. Buzzfeed isn't doing so hot either. Gawker 2.0 is
already gone. And establishment media ranging from CNN to Fox seems to have
lost its way.
Not so long ago those who declared themselves to be in the know
pontificated that the media is the most powerful institution in the world. Those
mandated that we had to learn how it chooses a story. We had to make friends
with journalists and anchors. And we had to hire the best public relations
representatives we could afford to pitch our stories. They were probably
right.
That was then. Now professional anonymous networks such as Blind and
Reddit, professional non-anonymous ones like LinkedIn, social media, billionaires,
influencers, founders and even large law firms have taken over power. In a
sense the media, as we have known it has degenerated into entertainment. AI
ChatGPT and its competitors could finish even that off. The genius of AI
chatbots is that they know how to communicate like humans. A sign of these changing times, Bloomberg asks:
"How Important Is It to You That a Human Writes the News You Read?"
This shift creates a new playing field for those wanting, holding, and
growing power. Simultaneously it reduces the power of the iconic media tycoons
like Rupert Murdoch. I instruct those I coach: The timing is right to make your
own power.
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