"Bully Market" - Hey, Jamie Fiore Higgins, That Was Not the Effective Way to Do an Expose (one year later)

 Currently Goldman Sachs is a target. Timing is almost everything and the timing has been perfect to go after it with a mission to reform its alleged culture of greed and hostility toward women. About the latter, there was also that high-profile long-running gender bias lawsuit which Goldman Sachs settled for $215 million. In addition, its head David Solomon is being attacked for so many strategic "sins" as well as his DJing side hustle. 

Right supposed wrongs was what a former manager at the financial firm Jamie Fiore Higgins tried to do with her expose "Bully Market." The book was published in August 2022. The first anniversaryof that publishing month is this Tuesday. Unlike a number of other exposes of Wall Street, as well as large law firms, such as "The Ceasars Palace Coup" and "Servants of the Damned" it has quickly gone poof. Today, on Amazon its hardback sales metrics are in ratings hell: 220,998. 

Initially, since the media likes to dish the dirt, "Bully Market" came out with a lot of fanfare. There were a number of reviews. And there Higgins was jaw-jawing on "Today." But none of that has been sticky.  

Actually, her attack strategy was counterproductive. For instance, she made this a major issue: Her superiors frowned on her spending the time she did in the lacation room. A mother of four she was breastfeeding. She should have been at her desk - that was the brass' position. 

Those of us who have worked in fast-moving businesses know: You better be at your desk. Anything can happen when you are not there on-duty. Even though I was low in the pecking order at a Fortune 50 - an executive ghostwriter/speechwriter - the organization outsourced my personal life so that I would be there, at my desk. A service would pick up my car from the garage, another would bring in meals and one explored a more diverse suburb for me to reside.  

Rather than moving the dial on the state of females on Wall Street, Higgins might have made that matter seem, well, irritating. Sophisticated about business, she should have picked her shots more wisely. 

Meanwhile, myriad other females are clamoring to get into the Wall Street game and for that they are willing to do tradeoffs. Breastfeeding might not be a realistic option, at least not if you are ambitious. 

Data or the gut for your careers and communications? Both of course. Complimentary consultation with intuitive coach, content-creator, and Tarot reader Jane Genova (text 202-468-8579, janegenova374@gmail.com).