Reskill Now, Says McKinsey's "Generative AI and the Future of Work"

 Yesterday, McKinsey surprised. Its new report "Generative AI and the Future of Work" focused more on how jobs will change rather than be eliminated. That means reskilling. 

What this requires is masssive training for how work will be conducted in the future. 

Already, in some organizations such as news centers like Insider, the model is hybrid. That is a mashup of human and robot. As I observe the shift there seems to be more demand for the human - as editor - on the back end of the journalism process than at the front end of research and drafting content. So, those in the news loop who want to remain employed have to retrain for approaching and doing tasks differently.

However, McKinsey also points out that some industry categories will experience a falloff in the number of workers needed. Generative AI could wipe out positions in office services, customer service, and food service. 

I would add that the loss could be accelerated by outsourcing those tasks to other nations. In my coaching, for example, clients report that tasks which used to pay a middle-class wage have been reassigned to India. Among them is medical transcription. Teams in India have ramped up their English language skills.

Obviously, how businesses manage the opportunities in generative AI could become a point of differentiation. That can enhance the branding as well as suck up a lot of media oxygen. One major focus, of course, will be the human manpower issues. That is, how to max the profit from the intersection of man and machine.

2023. The way through the uncertainty, AI disruptions and need to conserve financial resources is to be proactive and a lot smarter. That ranges from your organizational communications to career issues.  Complimentary consultation with award-winning marketing communications crafter and coach Jane Genova. (For appointments text 203-468-8579 or janegenova374@gmail.com)


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