Small Business Content Creators Already Using Generative AI, Not Afraid of Big Bad Wolf of Job/Assignment Elimination

It's in small business - necessity is the mother of invention - that there has been a lot of early adoption of generative AI. So, what is going on there? That data is helpful because it can provide perspective on if the excitement over AI has been just media gush or that the boots on the ground are applying it in actual operations. 

Well, insight has arrived. Content Connect and Stories By Us joined together to do a survey of content creators for smaller organizations. They are both in-house employees and freelancers. Here is the report "State of AI in Content Marketing."  

The reality turns out to be that 76% of those responding are actually using AI in their tasks (83% applying it for long form such as blogs). Of course, that indicates that the technology is not in a vortex of hype but is considered a daily tool.

The number-one use is brainstorming. Other are research, outlining, creating briefs, improving grammar and flow and visuals. 

However, the surprise is that this isn't experienced as a big wow. Only 57% found the technology somewhat helpful. The major wrenches in the works were lack of accuracy (fact-checking was required and that eats into time) and content-theft (you can get into a mess of trouble).

Another surprise is that 61% do not fear job/assignment loss because of generative AI. I wondered about that. 

When I played with ChatGPT back when it had been released at the end of November in 2022, the gestalt was immediate: The branding content for current and former clients was better than I could have conjured up and it was produced instantly.

That has become even more obvious currently as the technology moves on to version 4. 

For example, let's leverage ChatGPT to explore branding slogans for a law firm's AI practices - transactional and litigation. That’s where there will be plenty of action as AI bumps into legalities. I honed in on elite New York City Wall Street firm Paul Weiss. Here's what ChatGPT created this morning: 

Transactional Practice:

  1. "Navigating AI Frontiers: Innovate with Confidence."
  2. "Seamless Solutions for AI Ventures: Your Success, Our Expertise."
  3. "Empowering AI Transformations: Trust Paul Weiss."
  4. "Transcending AI Legal Complexities: Your Future, Our Strategy."
  5. "AI Deals, Done Right: Paul Weiss Pioneering the Path."

Litigation Practice:

  1. "Championing AI Justice: Paul Weiss in Your Corner."
  2. "Resolving AI Disputes with Precision: Our Litigation Legacy."
  3. "Unraveling AI Complexity: Advocates in the Age of Technology."
  4. "Defending AI Innovators: Our Litigators, Your Shield."
  5. "Litigation Leadership for AI Challenges: Paul Weiss by Your Side."

Note: The slogans provided are purely fictional and are not endorsed or affiliated with Paul, Weiss, Rifkind, Wharton & Garrison LLP or any other entity. These are creative ideas generated for illustrative purposes only. For any actual branding or marketing, it is recommended to consult with a professional marketing or branding team.

Top of Form

Bottom of Form

The quality of the promotional material confirmed that I had made the smart decision to accelerate the transition from producing the lion's share of my income from content creation to intuitive coaching (including Tarot reading). Smart but not easy.

As I hammer in this article I published in O'Dwyer's Public Relations, career change isn't a wonderful adventure of liberation. A whole new game has to be mastered and a new network put together.

Yes, it’s scary. At first I was tentative: Not overhauling the key marketing materials such as the LinkedIn profile to broadcast the shift. More recently, I have told the world that I am all in. The response was so positive that the lesson learned is that I could have done that sooner. But, and that’s the core problem with career change: Essentially you are flying blind in contrast to having your former way of making a living down cold.

So, what is my take on the seeming lack of angst among human content creators in small business? It sounds like denial. Soon enough the enterprise owners will get that hang of doing their own AI for promotional purposes. A major benefit from generative AI is cost-efficiency – a necessity for small business. Human labor, even the contract kind, is expensive. 

Data or the gut for your careers and communications? Both of course. Complimentary consultation with intuitive coach, content-creator, and Tarot reader Jane Genova (text 202-468-8579, janegenova374@gmail.com). 

  

Comments

Post a Comment

Popular posts from this blog

Akin Gump Julia Ghahramani's March 2021 Cocaine+ Death - So?

   It had been way back more than a year ago that first-year associate at law firm Akin Gump Julia Ghahramani died from cocaine laced with fentanyl. Yet that story keeps resurfacing.  This week  RollonFriday  revisits it. And  Reddit Big Law  considers the issue if the energy from cocaine is what's making possible those 2,500 hours billed in law firms.  Is what's keeping this on the radar the hunch that use of the illegal substance cocaine is common among those practicing law? After all, in addition to being an energy-booster, it provides a nice reward for such hard-working lawyers. Also, they have the earnings to afford it. Most of the rest of gunners have to stick with boozing. So, why not?  The reality might be setting in that the death could simply have been an aberration. Think about it this way: Ghahramani had bad luck in her alleged choice of dealers. Others might be able to exert more scrutiny in overseeing the content of the illegal drugs they sold. The message c
Read more

Up-or-Out: McKinsey Raises the Pressure, In Contrast Some Law Firms Ease It through Nonequity Partner Tier

" McKinsey & Co.  warned some US consultants last week they are running out of time to win promotion, raising the 'up or out' pressure on staff as the global consulting industry struggles." - Abovethefold Article in Bloomberg , March 27, 2024 This is yet another sign that once-iconic McKinsey is a professional services firm in trouble. One challenge is overcapacity of manpower. It has also warned about 3,000 consultants about "concerns" regarding their performance.  In addition to the overall slowdown in management consulting, McKinsey faces scrutiny from myriad sources about its client list including assignments with China and Saudi Arabia. There also has been that hatchet-job book "When McKinsey Comes to Town." The most damning aspect of the expose is that former employees dump on it. Posts on the professional anonymous network Fishbowl Consulting aren't optimistic about a turnaround at McKinsey or at other players in that sector. In cont
Read more

Down Memory Lane - There Was Actually a Time in When $70k for New JDs Was Big Money

  Let's cut to the chase. The year was 1987.  On a Monday in October the stock market crashed.  Corporate downsizing, made an art at GE by Jack Welch, was purging the system of middle-aged middle managers. Staples caught the wave of accidental entrepreneurs forced out of corporate careers. It created the new category of office supplies for small business. We the purged agonized at Staples about what color business stationary.  It was the worst of economic times, at least since The Great Depression.  Meanwhile, large law firms were getting a lot of attention because they were paying inexperienced law-school graduates starting salaries of up to $70k.  Cravath got the ball rolling on that. The phenomenon was enough to attract a major article by The Washington Post.   The kicker was this: The money wasn't enough for young lawyers to stay with those jobs which they found long in the hours and short on stimulating assignments. Often they were locked into proofreading documents at the
Read more