Small Business Content Creators Already Using Generative AI, Not Afraid of Big Bad Wolf of Job/Assignment Elimination

It's in small business - necessity is the mother of invention - that there has been a lot of early adoption of generative AI. So, what is going on there? That data is helpful because it can provide perspective on if the excitement over AI has been just media gush or that the boots on the ground are applying it in actual operations. 

Well, insight has arrived. Content Connect and Stories By Us joined together to do a survey of content creators for smaller organizations. They are both in-house employees and freelancers. Here is the report "State of AI in Content Marketing."  

The reality turns out to be that 76% of those responding are actually using AI in their tasks (83% applying it for long form such as blogs). Of course, that indicates that the technology is not in a vortex of hype but is considered a daily tool.

The number-one use is brainstorming. Other are research, outlining, creating briefs, improving grammar and flow and visuals. 

However, the surprise is that this isn't experienced as a big wow. Only 57% found the technology somewhat helpful. The major wrenches in the works were lack of accuracy (fact-checking was required and that eats into time) and content-theft (you can get into a mess of trouble).

Another surprise is that 61% do not fear job/assignment loss because of generative AI. I wondered about that. 

When I played with ChatGPT back when it had been released at the end of November in 2022, the gestalt was immediate: The branding content for current and former clients was better than I could have conjured up and it was produced instantly.

That has become even more obvious currently as the technology moves on to version 4. 

For example, let's leverage ChatGPT to explore branding slogans for a law firm's AI practices - transactional and litigation. That’s where there will be plenty of action as AI bumps into legalities. I honed in on elite New York City Wall Street firm Paul Weiss. Here's what ChatGPT created this morning: 

Transactional Practice:

1. "Navigating AI Frontiers: Innovate with Confidence."
2. "Seamless Solutions for AI Ventures: Your Success, Our Expertise."
3. "Empowering AI Transformations: Trust Paul Weiss."
4. "Transcending AI Legal Complexities: Your Future, Our Strategy."
5. "AI Deals, Done Right: Paul Weiss Pioneering the Path."

Litigation Practice:

1. "Championing AI Justice: Paul Weiss in Your Corner."
2. "Resolving AI Disputes with Precision: Our Litigation Legacy."
3. "Unraveling AI Complexity: Advocates in the Age of Technology."
4. "Defending AI Innovators: Our Litigators, Your Shield."
5. "Litigation Leadership for AI Challenges: Paul Weiss by Your Side."

Note: The slogans provided are purely fictional and are not endorsed or affiliated with Paul, Weiss, Rifkind, Wharton & Garrison LLP or any other entity. These are creative ideas generated for illustrative purposes only. For any actual branding or marketing, it is recommended to consult with a professional marketing or branding team.

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The quality of the promotional material confirmed that I had made the smart decision to accelerate the transition from producing the lion's share of my income from content creation to intuitive coaching (including Tarot reading). Smart but not easy.

As I hammer in this article I published in O'Dwyer's Public Relations, career change isn't a wonderful adventure of liberation. A whole new game has to be mastered and a new network put together.

Yes, it’s scary. At first I was tentative: Not overhauling the key marketing materials such as the LinkedIn profile to broadcast the shift. More recently, I have told the world that I am all in. The response was so positive that the lesson learned is that I could have done that sooner. But, and that’s the core problem with career change: Essentially you are flying blind in contrast to having your former way of making a living down cold.

So, what is my take on the seeming lack of angst among human content creators in small business? It sounds like denial. Soon enough the enterprise owners will get that hang of doing their own AI for promotional purposes. A major benefit from generative AI is cost-efficiency – a necessity for small business. Human labor, even the contract kind, is expensive. 

Data or the gut for your careers and communications? Both of course. Complimentary consultation with intuitive coach, content-creator, and Tarot reader Jane Genova (text 202-468-8579, janegenova374@gmail.com).