When You're No Longer Useful as a Promotional Tool - Prince Harry, Bob Iger, Leon Black and More

What is the public relations advice for rusty or downright buzz-hazardous promotional tools? Of course, it's for those who used to emit the wattage to lay low. 

That might be what Prince Harry might be forced into. Frozen in the global memory bank is his following behind his mother's casket when he was a wee lad. So, he started out his rebellion against so many whatevers in a position of strength. Indeed, he could do much for mental-health causes, we cheered. Then he seemed to cross the line to excess. Currently he is a liability. Eco tourist firm Travalyst has distanced itself from Prince Harry. It is possible for this trauma-looper to reset his brand, after laying low. Strategies include getting out of the marriage. 

Once the symbol of enlightened leadership, Disney's Bob Iger has mutated into the symbol of the corporation's stuckness. Having him out front as in the ham-handed CNBC interview has become counterproductive. Of course, Disney should glide him smoothly into the background and bring on other executives to run with the ball. The odds could be against Iger's serving the whole of his new two-year contract. His departure might be necessary for Disney to overhaul both its image and its strategies/operations.

Of course, there is also Leon Black. He represented a mashup of financial genius and deep appreciation of culture. He was both CEO of Apollo and chair of the board at the Museum of Modern Art. Instead of buying a sports team or a news organization he invested in great art such as "The Scream." Then he got hit over and over again through his association with Jeffrey Epstein as well as lawsuits alleging sexual misconduct. Thank you, Leon, but there is no need to support us in X or Y cause. No, we will sit out that photo op. The question is: How long will he have to lay low in order to resurface as new-and-improved?

This - you're hot and then you're not - is so commonplace in this volatile era for everything. The struggle is for holding onto relevance. However, an option not being noticed much is to not chase a high profile. Instead stick to making a good living, developing a solid professional reputation and doing what it takes to avoid mental illness. Millions in America do just that. Usually they are so engrossed in playing the game effectively that they duck becoming irrelevant. 

Data or the gut for your careers and communications? Both of course. Complimentary consultation with intuitive coach, content-creator, and Tarot reader Jane Genova (text 202-468-8579, janegenova374@gmail.com).