Gossipy "The Fall" By Michael Wolff Ranks 252 on Amazon - In Contrast, How Is Your Earnest Content Selling?

 "[Michael] Wolff’s book [The Fall] is packed with mountains of juicy gossip on the Murdoch media empire, the succession fight that may follow his death, and the inner workings of Fox News. But some of his claims read as fantastical. Indeed, as the Daily Beast noted last week, the book includes 'absurd anecdotes that occasionally strain credulity.'” Mediaite, September 26, 2023

Looping into gossip drives content consumption. Wolff even admits that he hadn't officially fact-checked lots of the material in "The Fall." What the hell. On Amazon it ranks in the three digits - 252. That signals brisk sales. 

However, Wolff probably isn't considered a thought leader. So far only six customer reviews have been posted. The big kahunas in analysis, stock picks and media aren't informing the world if they took a peek at the gossip. 

Meanwhile, we are bearing witness to the falloff in demand the nerdy management consulting industry is having (reasons for layoffs). Some project it will never bounce back. Could it be that what the Knowledge Economy is all about has become a harder sell? Anyway, we will be delegating that to generative AI. 

There is also this irony. The supposed expose on large law firms "Servants of the Damned" by David Enrich described the chair of Paul Weiss Brad Karp as gossipy. 

That was not meant as a compliment. But, oh, it could have been a major brand enhancer for Karp. That leader must orbit in niches that must trade on information. Such info, access to it and ability to transmit it on-point are expected as part of the package of service.

BTW, also notice that earnest "Servants" itself also dished gossip about Karp. That ranges from his hair (spiked) to what he serves in his Midtown office to guests (popcorn). Touches like that are good for sales. 

You bet, Wolff reaches quite a market. Those tomes of great gravitas, dutifully fact-checked, that we spot in Amazon rankings hell essentially are ignored. It was iconic poet T.S. Eliot who observed that mankind can't endure too much reality. 

Public relations guru Bob Dilenschneider tutored C-Suite clients how to manage the internal grapevines in all mediums. Gossip is a serious aspect of business. Often it takes gossip to understand how gossip operates. 

Data or the gut for your careers and communications? Both of course. Complimentary consultation with intuitive coach, content-creator, and Tarot reader Jane Genova (text 203-468-8579, janegenova374@gmail.com).