Shouldn't We Post Help-Wanteds for JPMorgan Chase and More: Scriptwriters/Ghostwriters Who Know How to Engage

 Here is the latest from JPMorgan Chase's CEO Jamie Dimon:

"JPMorgan boss Jamie Dimon says the US is addicted to debt, and it's created a dangerous sugar high in the economy"

The cliches - "addicted" and "sugar high" are cringe.

Also, given the clash of generations other old-line institutions such as law and management consulting firms will find themselves ignored in communications. Or, worse, made fun of. Already John Oliver is busy with the satire about McKinsey.

As things are in communications right now, in researching a topic it is hard to get beyond the first few sentences of the supposed statesmanlike thought leadership on professional services websites and in white papers. It's not statesmanlike. It's simply isn't engaging. 

Meanwhile as youth are appointed and elected to judge positions will they demand a fresh kind of brief from the Cravaths and Paul, Weisses? Professional ghostwriters will have to be parachuted in to train partners.  

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com)


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