Over-65, Still Working - But Often Just Hanging On

According to Pew Research, 19% of us over-65 continue to work for income. That comes up to about 11 million. 

But, as a career coach I bear witness to the tragic part of that: Those who had once been prominent in their fields and currently are just hanging on. You got it. They are bottom-feeding. 

On LinkedIn, they dogmatically pontificate about what should be. Usually that noise receives no likes, comments or reshares.

On X, Instagram, YouTube, TikTok, Facebook and more they bore. 

In nowhere venues they deliver supposedly keynote talks which bring in no business. 

Whatever residue of branding they had becomes cartoonish.

The good news is that there is a solution: Start something that is new for them. That is, they can rebrand with a fresh persona. 

One client trained for a license in long distance driving. 

Another become certified in addiction counseling. 

A third opened an online store for spiritual jewelry. 

In the process they have developed new networks and have something interesting to share. 

Meanwhile, observing those still hanging on grasp frantically at relevance is heart-breaking. We wish they would go silent, figure out a reset and only them re-emerge on social. 

Limiting beliefs? Self-defeating? Stuck? Complimentary consultation with Coach Jane Genova (text/phone 203-468-8579, janegenova374@gmail.com) 

 



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