It's Happening on Social - Kamala Harris Launches TikTok Account, Joe Biden Announced Stepping Down on X

"Kamala Harris debuts official TikTok account as presidential campaign picks up" -  CNBC, July 25, 2024

Here is that TikTok account. This development follows soon after Joe Biden's posting the announcement of ending his reelection campaign on X and other social networks. Establishment media used X as their source.

It's so obvious that Election 2024, at least as orchestrated by the Democratic Party, is messaging through social. That's where we go to find out what's going on. And that could mean the continuation of bypassing traditional media for news, analysis and even comments. 

The trend has already spread to marketing and public relations in general. Both fields are turning to social influencers to get their story out, endorse brands and actually transact sales. No coincidence a Millennial who did his degree work in journalism laments on Business Insider that he hasn't been able to pick up a full-time position in media for four years. 

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