Awards - Are They Worth the Input in 2024 and Beyond?

There had been that anecdote floating around: Genius about media Roger Ailes (forget his personal flaws for now) told staff at Fox that the business was not about getting awards. It was about the actual number of eyeballs that juiced the stats to pitch to potential advertisers and to hold on to the regulars.

In my own startups, sure awards came my way. But unless they required no heavy lifting I ignored most of the opportuities to apply for them. Usually the process entails hours and hours of presenting data and creating persuasive writeups. Instead I pitched 1) Results I had recently delivered and 2) Strategies for obtaining the same results for the prospective client or increasing business with a current one.

As Business.com reports, yes, awards can be a multi-dimensional tool for branding, client/customer loyalty and actual sales. But, is their power as strong as it had been in a less complicated era in business? 

Does a large financial firm just sued by the Department of Justice care about the awards law firms have received? Or is it primarily focused in what specific lawyers at those law firms it is interviewing already have accomplised in results for other financial institutions? 

In my current line of business - intuitive coaching/tarot reading - I have no intention of even exploring what awards I can apply for. My attention is on developing positive word of mouth to build the brand, increase sales and prevent churn. 

Recently I was a guest on a podcast focused on how those over-50 can land freelance work. It won an award. So? My clients and prospects don't care about all that. They are totally preoccupied with their immediate and longer-term financial security.

Life is hard. Business is even more difficult these days. Get answers – and relief. Jane Genova is a results-driven intuitive coach, tarot reader and content-creator related to careers. Complimentary consultation (please text/phone 203-468-8579 or email janegenova374@gmail.com)