The Surging Power of Professional Anonymous Networks - Goodwin Leverages Them to Squash Layoff Rumors
What could be the death of everything from established media to career counselors is this: the professional anonymous network. They include Blind, Glassdoor, Reddit and Fishbowl.
Their power is growing. Their strength is that those commenting on a situation are experienced in the subject matter, objective and caring. All this is provided free.
The sign of that power is that law firm Goodwin recently used PANs Reddit and Fishbowl to kill the gossip that it had laid off. The information was posted by its CMO Konstantin Shishkin. Yes, a major law firm used that medium for some serious communications business.
Obviously all organizations should assign personnel to monitor the PANs in their niches.
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