Suppose You're Not on the Cover of Glossies - Actually that Could Doom You to Being Dumped into the Junk Pile of History, Trashed like JFK Jr.
"He [Brad Karp] has not been featured on vogue, cosmopolitan, men’s fitness, etc unlike other men who are famous."
That is one of the responses on Reddit Big Law to this query:
"Is Brad, Karp (of Paul, Weiss) not very admired outside
the legal community? ... Has biglaw made us view him with rose
color glasses?"
Again, the long-time (dating back to 2008) chair of major law firm Paul Weiss has become the focus of a kind of adolescent fan force field. We Boomers can reach back to memories of the ethos of screaming teen girls attending the performances of Frank Sinatra and Elvis.
What we know, though, is this: Being on the cover of glossies can actually be a brand/legacy destroyer.
Both Jill Biden and Kamala Harris had been Vogue cover girls. The two have been deposited in the junk pile of history.
John F. Kennedy Jr., once featured on the glossies, has had his reputation trashed. For instance, peek at bestseller "Ask Not: Kennedys & The Women They Destroyed."
In law, remember back in May 2015 when David Boies had been the subject of gush in BusinessWeek? He's still struggling with a brand comeback.
The extent of Karp's reach is jolly fine for what he has to get done to keep resetting the business of his law firm for continually mutating forms of competition. Listen to his interview with "Law, Disrupted"
Karp's also in the catbird seat as to his own professional future. Had Harris won he probably would have been offered a high-profile position in that Administration. But since she didn't he still has access to all kinds of plum jobs after he retires from Paul Weiss. Now 64, he could hang in there until the firm's retirement 70 retirement age. Or, before that, he could kick off a second solid career.
Somehow, despite all this fan furor on professional anonymous networks Karp has the branding strength to have ducked being labeled "Pretty Boy Brad" or "The Face Jurors Love." He's positioned and packaged as being a heavyweight in his field without coming across as sucking up all the oxygen. That gives him unique staying power.
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