Grammarly: This Generative AI App Needs to Hire a Talented Copywriter, Provide More User Control
Too often in my email from AI communications app Grammarly is the header: "Write Better."
Well, I don't want to write better. I want to write more effectively to promote my two boutiques. Incidentally, much better writers than I - we now call them "content-creators" - are unemployed or underemployed. Read all about that on Reddit Public Relations. In this unforgiving labor market, it takes a lot more than writing better to get, hold and move on to better work.
Finally, today, since I decided to post on this surprisingly bad header, I clicked open the email. The message that popped up seemed equally useless in moving the dial toward motivating subscribing to Grammarly:
I also wonder if those sectors using Grammarly find it a power tool.
Take law firms. LawRank recommends it. In all forms of legal writing words spelled wrong or inaccurate grammar can be a serious issue. Partners can cite those kinds of errors in a performance review.
Grammarly can be efficient in flagging those. However, its assessment is not always accurate. In addition, as LegalKnowledgeBase points out, users don't have full control of the app:
"No control to tell it to ignore every instance of a mistake that is actually correct."
That can make it a kind of "pest" when on deadline racing to get a document draft done. I had used the free version and exited out because it was more a burden than an "assistant." Generative AI is usually touted as "Your Assistant."
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