Grammarly: This Generative AI App Needs to Hire a Talented Copywriter, Provide More User Control

Too often in my email from AI communications app Grammarly is the header: "Write Better." 

Well, I don't want to write better. I want to write more effectively to promote my two boutiques. Incidentally, much better writers than I - we now call them "content-creators" - are unemployed or underemployed. Read all about that on Reddit Public Relations. In this unforgiving labor market, it takes a lot more than writing better to get, hold and move on to better work.

Finally, today, since I decided to post on this surprisingly bad header, I clicked open the email. The message that popped up seemed equally useless in moving the dial toward motivating subscribing to Grammarly:

"Start Writing Better Today
"Make your writing in Slack, Word, and beyond read loud and clear. Install Grammarly now.

"Learn More


I also wonder if those sectors using Grammarly find it a power tool.

Take law firms. LawRank recommends it. In all forms of legal writing words spelled wrong or inaccurate grammar can be a serious issue. Partners can cite those kinds of errors in a performance review. 

Grammarly can be efficient in flagging those. However, its assessment is not always accurate. In addition, as LegalKnowledgeBase points out, users don't have full control of the app:

"No control to tell it to ignore every instance of a mistake that is actually correct."

That can make it a kind of "pest" when on deadline racing to get a document draft done. I had used the free version and exited out because it was more a burden than an "assistant." Generative AI is usually touted as "Your Assistant." 

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. My edge is a background in marketing communications. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. Remote and in-person.


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