The Middle Has Gone Kaput and Not Only for Brands ...

 Kraft Mac & Cheese is struggling because it's a brand in the middle. There are now on the market premium kinds of that dish and discount kinds. Customers buy at either end. Not in the middle.

Overall, in business the middle has collapsed. That applies to careers, at least white collar ones. Either you are a star or a non-star. Stars get the lion's share of the goodies. Non-stars not only get less and less. Along the way they are often treated badly. This article in Substack presents 6 strategies to become a star at work.

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. My edge is a background in marketing communications. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. Remote and in-person.


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