Advisory Services Still Facing Headwinds - FTI Consulting Cuts about 330

In the new order of things more businesses have decided to solve their problems in-house. A sign of the times FTI Consulting, reports O'Dwyer Public Relations, is laying off about 330. The CEO Steven Gunby noted that 2024's second half had disappointing performance.

The firm specializes in advisory services ranging from business transformation to e-discovery to strategic communications. Even in its reputation management niche demand had been lower. However, there had been an uptick in financial communications.

Consultants I coach tell me there has been a sea change in how what they do is perceived. Theory is not respected. This circles back at least a quarter of a century ago to what public relations firms experienced. Prospects didn't want to hear a sermon on the dynamics of perception. They wanted to know what that particular firm would do at what price and on what deadline to fix their negative branding. 

Incidentally, this antipathy about theory, sizes up BusinessInsider, has spread to hiring in general. Employers don't want theory. They want evidence that you can do a very specific task and do that better, faster and more affordably than other candidates. Over the years universities have not changed their approach to education. They continue to teach and reward theoretical knowledge, even in IT courses. 

In coaching I recommend for all generations that they frame their job hunt with the message: This is what I can do for you.

Is the life you’ve known collapsing? As your intuitive career coach/tarot reader I guide you to what could be next. One door closes, another one can open. Free confidential consultation. If we work together, fees are what you can afford. To connect: Jane Genova (text/phone 203-468-8579, janegenova374@gmail.com). In-person and remote.


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