AI - Would Don Draper from "Mad Men" Get Laid Off from the Ad Agency?

 Whose projection to believe? 

OpenAI's Sam Altman predicts AI will wipe out 95% of agency work. For example, it can perform the creative tasks of designing logos and online advertising, plus even produce movies.

The Don Drapers from "Mad Men" could find themselves out of the business. And, according to Anthropic CEO Dario Amodei they won't have many other white collar type jobs in order to begin all over again. AI will eliminate them also by closing off entry-level positions. Already knowledge work isn't welcoming juniors. 

In contrast the ad agency folks predict a new golden age. AI tools enhance their powers. They can assign them all types of tasks to, for instance, bring the art of the pitch to a whole new level. Maybe. But how much manpower will be needed to operate the moving parts of this AI-driven world?

Overall, in content creation, what we see with communications businesses such as Contently is probably the elimination of the huge number of hands-on creatives and the add-on of small number of content strategists and content editors. Sure the work product could improve. The process is speeded up. Clients save money. 

However, there's no ambiguity: So many creative career paths become an anachronism. The gallows humor could be: If you spot the phrase "being a creative" in an ad for a professional training program, run away. Run toward: The promo reads "advanced expertise with Gen AI tools."

Rattled by the uncertainty? Faith-based Career Coaching. Special expertise with transitions, reskilling and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry.


Comments

Post a Comment

Popular posts from this blog

Kirkland & Ellis Reported to Be Building Moat Around Firm to Deter Poaching of Stars

  "Kirkland gives partners more than half their pay after the end of the year in which they earn it. For partners who depart to other firms, the new policy gives the firm discretion to withhold that pay, according to a person familiar with the change."   Bloomberg Law , July 18, 2024 Scrapper Kirkland & Ellis is no slouch when it comes to protecting its business - known as the most successful law firm in the world.  Paul Weiss  certainly got in the way by launching not one but two high-profile raids on its London office stars. Gone were brandnames ranging from Neel Sachdev to Roger Johnson. In addition, Latham poached Matthew Cohn. If there is such a policy, as reported, then Kirkland & Ellis has created what could be an effective deterrent for both partners' leaving and potential poachers' approaching the star lawyers. And it all comes downs to money - big money: That is, both what partners would leave behind which they have already earned and how much ...
Read more

Global Gasp: Donald Trump Tells Off Big Banking

In a virtual back-and-forth Donald Trump does a stunner. At the World Economic Forum in Davos Bank of America head Brian Moynihan conducts a casual Q&A with the new President who's being looped in on large screen. During that, Trump tells Moynihan, along with JPMorgan Chase CEO Jamie Dimon, to stop blocking conservatives. That is, there's an accusation that Big Banking hasn't been accepting accounts from conservatives. One could feel a global gasp. Here is more from Bloomberg. Obviously Trump is setting a brash tone for the new administration. It's very un-corporate. Business leaders, used to indirectness in communications, will have to come up with a new way of conversing with the president in public.  Low on hope about finding, holding, or moving on to better work?  Getting that back is the first step. Then you and I, as your career coach, move on to diagnosing what's in the way, trying out the solutions and creating the communications you need. Free consultat...
Read more

Apparent Second Assassination Attempt on Donald Trump: Will This Negatively Impact Harris-Walz Campaign?

" Donald Trump  was the target of a second apparent assassination attempt Sunday when Secret Service agents opened fire on a gunman at his golf club in West Palm Beach, Fla., where the former president was golfing just a few holes away." -  The Wall Street Journal , September 15, 2024 The former president is safe.  The alleged potential shooter - Ryan Wesley Routh - initially fled but was arrested soon afterward. He faces criminal charges. At this time it is unknown if he took any shots. Of course, this development has unleashed condemnation of what seems to be political violence. Also, there will be scrutiny how Routh came to possess a military-type weapon. Since he had video recording equipment there could be an outcry about how easy it is for violence to catapult a miscreant into stardom.  But there is also the very immediate issue of how this could could affect the Harris-Walz positioning in what is turning out to be a volatile and tough campaign. It is not insen...
Read more