Campbell's Soup: From Nostalgia and Andy Warhol to Dollar Stores and Being in PR Soup

 As the holiday season kicks in so does nostalgia. We Boomers recall the days of the big snow as standard. We spooned our Campbell tomato soup with too many saltines as we watched cartoons on the new medium of television. Then a clever hustler who wanted fame - Andy Warhol - captured that bit of Americana in what was supposed to be art. 

Now that bit of American history is under attack. In dollar stores cans of Campbell's are on the shelves. Yes, it's come to that. Simultaneously, the corporation's public relations department is struggling to convince consumers that the ingredients aren't artificial. In addition, what about how one of its executives (now put on leave) sized up the product as for "poor people." As the polar vortex rolls in, don't dare serve up any of its soups to guests coming in from the cold. 

In coaching, with so much shifts in the law of supply and demand, I am guiding clients how to reset their brands for a fresh start. Campbell's has this opportunity to create a new identity. 

Thrown off your game, maybe the first time since you started working? You made all the right moves and then the world moved in another direction.

Intuitive Coaching. Special expertise with transitions, reskilling and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry. Zero risk.

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