PA Gov Josh Shapiro Legitimizes Using Term "Sh*t"

Conversational. Authentic. Plainspeak. Touching directly on pain points.

That's what's expected in communications.

And that's what Pennsylvania Governor Josh Shapiro accomplishes in the video kicking off his re-election campaign. In it he leverages his Get Sh*t Done branding. Explicitly in the video Gov Shapiro boasts that on his watch PA "Got the sh*t done." The backdrop visuals feature what got done.

Since Gov Shapiro, as The New York Times documents, is seeking to build a national profile, we can conclude that this is happening: The term "sh*t" in formal discourse has been legitimized. 

From informal discourse, we sure know how effective using the term is. When we do use it, whether from a place of authority or just that of everyman/everywoman, a line has been crossed. The movement is from standard polite rhetoric to hey-I-mean-business. For example, the pest continues to deliver unsolicited advice. So, I cross the line: "What's this advice sh*t all about. You're not my lover. You're not my shrink. You're not my 12-step sponsor. Cut the sh*t."

So, here we are. The Gov has opened a new door in official communications. 

We can envision Pope Leo XIV, in the front lines of humanism, taking advantage of on this option: "Thie strongman sh*t has to stop. And, together we can do that. Let's take back our power." 

Badly roughed-up because of his pro-bono dealmaking with the Trump administration chair of law firm Paul, Weiss Brad Karp can establish a position of strength: "This sh*t talk about me isn't moving any needles. What can move needles toward human dignity objectives is this. Realistic priorities."

And, Harvard University president Alan Garber can reassure that community: "This sh*t we're being hit with on all fronts is just a blip in our history since 1636. Here, let me tell you about other sh*t that went down ..."

All they have to do is walk through that door. The risk might be not walking through the door and coming across as inauthentic.

Success is a mental game. Failure comes from being done in by the “committee” in your head.

Together, we reprogram your thinking. Then we change your story. And, unleash success.

Intuitive Coaching. Special expertise with transitions, becoming a solopreneur and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry. Zero risk.

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