Lordstown Motors - Hope for the Valley that GM and the Steel Industry Left Behind

 "Lordstown Motors said that it has begun commercial production of the Endurance, an electric pickup truck designed for commercial-fleet use." - CNBC, September 29, 2022.

By the end of the year it plans to have produced 50 EV trucks. Right now two are out there. That can bring hope to the economically distressed northeast Ohio valley. 

Unlike Pittsburgh, Pennsyvania, which is about an hour away, the region never diversified after the steel industry collapsed. Pittsburgh is now known for tech, higher education, and healthcare. 

Then there was the massive blow of GM's pulling out. Its Chevy subcompact Cruze plant had been operating on three shifts daily. Those created well-paying jobs. However, then there was a market shift to SUVs. Three shifts went to two, then one, then none at all. The economy tanked. There was, of course, the multipler effects. 

So far Lordstown Motors has been a troubled entity. But its major problems could be behind it. 

When I was an in-person intuitive career coach in the valley I bumped into the phenomenon of youth not leaving the area for better professional prospects elsewhere. What kept them rooted was the family network as total support support. 

If their car broke down Uncle Joe, not Firestone, would fix it. Grandma provided childcare. And cousin Joan swung by to walk the dog. As a result many Millennials and GenZers were content to have low-paying, dead-end employment. 

If Lordstown Motors takes off prosperity could return to the area and youth can remain there without a severe career tradeoff. 

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