"Off-Label" Uses of Shpping Containers - Eye-Popping

 The current mandates for business in these crazy times are:

Think out of the box

Do business differently

Surprise.

Well, the shipping container industry has been doing all the above. It has been a leader in repurposing  what was originally designed and produced for transporting merchandise across the oceans for whatever. Those whatevers include above-ground pools which don't requiring permits, storage, pop-up stores, the kinds of hygience facilities mandated since Covid, home offices, schools, tiny houses, venues for special events, diners, an inventory management tool and more. 

Although the repurposing - or "off-label" use -  has been going on for a while, it still elicits a Wow. Here is my article in ST Magazine about what's going on in the retail sector. 

Takeaway: What lessons can you learn for your own businesses from the shipping-container sector?

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