Australia's Ban on Social Media for Those Under-16: That Could Be Locking Out Their Youth from the Global Influencer Game

Around the globe there are more than 50 million social media influencers. That's the new glam gig - often lucrative - young people want to work in. In America, the majority of Gen Zers aspire to become influencers.

With the banning of those under-16 on social platforms in Australia that will mean a delay in entering that game. Those platforms include TikTok, Facebook, Snapshot, Reddit, X and Instagram. I have to assume that the new Blue Sky is also off-limits.

Delay could prevent acquiring the know-how and the skills to get, hold and grow followers. Essentially that's a young person's territory. If youth is locked out until they are 16 they may "age out" of the opportunity to pursue this career. There really is such a phenomenon of "starting too late" in a specific profession. Those could range from the dream of practicing law in a large firm to consulting in an elite operation such as McKinsey. 

Not that being an influencer is an easy way to make a buck. Some bring in less than $15k annually. However, you can gross six or seven figures. But, you have to continue creating fresh, attention-grabbing content. Yes, you can burn out, as I had as an influencer in the legal sector.  

Right now there is a glut of talent. Competition has become fierce. And trends keep changing. As The Economist points out, what is currently most popular are the specialists. They may have only 30,000 followers - usually the "price of entry" is 100,000 followers - but since they focus in depth on one subject matter their audience tends to be trusting and loyal. Therefore brands favor them when searching for endorsers. 

Time will tell if youth, barred from social media platforms and the shot at being influencers, rebel in Australia. Globally, young people in both developed and developing economies are struggling to find their way in how to earn a living. For that reason other nations might not follow Australia in establishing social media bans for their youth. 

Business can be especially tricky in these uncertain times. Get both success and peace of mind with a holistic approach. Jane Genova is a results-driven confidential intuitive coach, tarot reader and content-creator related to careers. Complimentary consultation (please text/phone 203-468-8579 or email janegenova374@gmail.com)