Law Firms & Guerrilla Warfare - Poaching Weaponized

When practicing law in elite firms was a profession, there was limited partner exits for supposedly greener pastures. Now that Big Law is big business guerrilla warfare has become standard. Snipers are always gunning for another firms' market share and branding by luring away the stars.

Poaching has hardened into a weapon to develop business, enhance branding and gain a position of strength for recruiting other stars. It also grabs headlines.

Paul Weiss, which has transformed itself into a first-class guerrilla fighter ,has had its battle victories and defeats. 

Among the latter are the shock lateral hires for the London office. That probably was a brilliant move since, in order to foster growth, the UK has ousted its antitrust watchdog. Paul Weiss' M&A practice in London could become the high producer of profit. 

Among the defeats is a loss to old-line Cravath. Although some of Cravath's aura is gone it's showing it's still out there in battle. Reuters reports:

"Andrew Finch, who was a top U.S. Justice Department antitrust official in the first Donald Trump administration, has joined Cravath, Swaine & Moore from rival New York law firm Paul, Weiss, Rifkind, Wharton & Garrison."

That's a ding to the Paul Weiss brand. With FTC head Lina Khan gone and the Trump Administration bullish on business the M&A market should be going gangbusters. Any headwinds players like Finch would be able to handle. 

Guerrilla warfare is about surprise attacks. Law firms have to brace themselves that they could lose, to veer into military language, its top generals. 

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