MAGA Man or Davos Man? Where Will You Be January 20th?

 The cameras will have to move inside Monday for the inauguration of Donald Trump because of the cold. But all eyes will be on who the cameras keep featuring. Those will be classified as new power structure in the next four years of MAGA Man. Yes, we're shifting back to raw masculinity. Megyn Kelly salutes big strong men. For the eight after that it could be a different version honed by JD Vance. 

And for global and domestic economics, politics and regulatory bodies that will be what matters. 

In contrast, the World Economic Forum kicks off its own supposedly seminal event (January 20 -24) the same day in Davos. There will be cameras. Many attendees bring along their own public relations crew to manage media, including for the photo-ops. But the activity won't count much for Davos Man. The Trump force field dominates. Incidentally some "regulars" at Davos, such at the Edelman Group, have had their deep core business challenges. Two years in a row Edelman conducted major layoffs. 

However, the Trump Administration shouldn't flatter itself that it knocked the stuffing out of Davos Man. Way back in 2008 Time magazine, which still mattered back then, signaled that the relevance of that annual fest in Davos was in decline. Every year after that, the same meme popped up in legacy media. 

What's new is that this year Davos isn't even getting much prior coverage. The narrative is about being there at the Trump inauguration. Especially of interest is what progressives at the far-right event, such as Barack Obama, could indicate through facial expressions and body language. At the Jimmy Carter funeral the electric current between Obama and Trump was bro. 

The remaining use of being at Davos is picking up new business. That could be worth the fee for membership in the WEF and for attending that particular event. But my bet is that those trudging through the snow long to be warm inside at the Trump inauguration. That's where the heavyweight networking will happen.

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. My edge is a background in marketing communications. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. Remote and in-person.