Want More Page Views? How to Do That If You're Not Elon Musk

In some circles of business, it's totally about exposure. You have to remain present in the mindsets of all constituencies. For former whatevers it's the same. Barack Obama, Ellen DeGeneres and Larry Summers keep finding ways to be on some kind of radar. 

But the force field of attention is difficult to get started and even more challenging to sustain. The post about you which went viral can settle into the abyss, with nothing like it to follow.

The exception is Elon Musk. He can count on not only lots of exposure but that it'll continue to explode in growth. He way outpaces other brandnames in tech.

Axios reports on this phenomenon:

"Articles about Musk had 1.03 billion page views from Jan. 1 to Nov. 12 this year, up 120% from 2023 and 528% from 2022.Other CEOs are getting written about more, too, but their rates of annual growth (e.g. 85% for Bezos and 44% for Zuckerberg) don't come close."

Like The Great Communicator former US President Ronald Reagan Musk has brilliant instincts about attracting attention. His unique formula is a perfect intersection of extreme wealth, his own power and his associations with powerful players and the willingness to be downright outrageous both in speech and deed.

President-elect Donald Trump may wind up lagging in the attention race because he lacks the enormous wealth part. That, of course, could trigger tension between the two. Trump could turn on anyone upstaging him.

Meanwhile, for those who need attention but don't have what Musk has here's advice: Carve out a niche or a niche within a niche in which you can build an interested and loyal following. Note that Influencers with a narrow niche only need one-third the followers that generalists have to be equally or more profitable. Over is being a kind of generic Mommy Blogger. You are the mother who had lost a child, as is one of my career coaching clients. 

What tools should you use for the niche reach? They could be newsletters like Substack or an organizational one containing data/insight not available elsewhere; podcasts; YouTubes/TikToks; special events; and social networks such as LinkedIn, X and Blue Sky. Legacy media? Sure, invest some resources in the ones still having a bit of influence. 

Attention falls off? Like Musk, say or do something shocking. 

Large law firms such as Kirkland & Ellis and Paul Weiss are doing just that through their talent raids in which they pony up $20 million a year compensation, even guaranteed for a several years. The average compensation in large law firms for partners is $1.4 million annually. Given that context, $20 million sure does get attention.

Soon enough, top law firms will have to come up with something else provocative.  Constituencies are hungry beasts continually demanding fresh meat. 

Meanwhile those using pre-Musk tricks, like so many in the failed Democratic Party, look foolish - and old.

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. My edge is a background in marketing communications. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. Remote and in-person.