Healthcare PR Firms in Catbird Seat

 Just like much of healthcare-associated sectors elsewhere, those in public relations are doing fine, despite crazy economic conditions.

O'Dwyer Public Relations reports the top 75 healthcare pr firms produced 3.8% growth in 2024.

Meanwhile, Q1 for some more general pr firms hasn't been so rosy. For example, IPG had an almost $86 million loss, with net revenue down 8.5%. In addition, WPP experienced a 2.7% decline in revenue. 

Overall, pr, once a high-flyer, is being hit by the same headwinds as so many other industries. A major one is the economic uncertainty which is having potential clients put off pr projects and current ones not authorizing additional ones. As those on Reddit and Fishbowl lament that hesitation has dried up hiring at all levels and is generating layoffs. 

In my intuitive coaching practice clients from a broad range of industries tell me their managers are assuring them that "things will pick up." I tutor them that probably is typical smart-leadership talk. It's the right thing to say to maintain retention and motivation. Instead of being on-hold I advise clients to be open to what opportunities could develop. Too often the loyal are blindsided with a RIF.

Overwhelmed by the uncertainty? Special expertise with transitions, reskilling and startups. Complimentary consultation with Intuitive Coach Jane Genova (Text 203-468-8579, janegenova374@gmail.com).


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