Glam Gone from Ad Business - WPP Head Mark Read Stepping Down

Advertising becomes just another sector being crushed by intensified competition and AI. The "Mad Men" kind of glam is gone. As for creativity AI can now exude plenty of that in both stylistics and content. And quit that knock on it for lacking the human touch. By now it simulates the human quite well. 

Evidence of the beating the ad business is taking is that Mark Read, who headed WPP since 2018, is exiting that role. WPP is the parent of, among others, Ogilvy and GroupM. It was Sir Martin Sorrell, whom Read had succeeded, who put together that giant entity through acquisitions.

It's always about the share price. That has gone down by more than half since Read took over. 

But, will new leadership restore WPP to its glory days? Like so many other industries, be they practicing law or management consulting, the ad business is being pulled into a whole new order of things. Sooner than later the model could be a small number of strategists and editors overseeing massive AI operations. The demand for that could come from clients, focused on cost-saving,

Rattled by the uncertainty? Faith-based Career Coaching. Special expertise with transitions, reskilling and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry.




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