LinkedIn Introduces Full-Stack Builder Approach for Product Development: Is Traditional Role of Product Manager on the Way Out?

 It used to be at LinkedIn, reports BusinessInsider, that product development went this way: Each function in the loop - designers, engineers and managers - did their thing. Then their contributions were brought together in a sequential linear manner. Yes, work was done in silos, then, as the saying goes, that work was "thrown over the transom" for the next function to move it along in the development process. 

That will soon end. As has been known for a long time, the silo model was slow.  But, it was embedded as the way things were done. However, with AI tools speeding up the process such time inefficiency could no longer be tolerated. Also competition continues to intensify. Speed is a critical competitive weapon. 

The new model, called the full stack builder approach, ditches the product manager role. Instead of functional silos there will be the integration of:

"employees who can bring a product from idea to launch themselves"

Among other businesses reviewing the stand-alone role of product manager are Microsoft, Airbnb and Snap. 

It is worth noting that during the desperate situation of the Chrysler near-bankruptcy in the late 1970s, the manufacturing team integrated all the functions in the loop. The objective was to improve product quality. The US auto industry was losing out to Japanese and Germany competitors which provided fewer defects. 

Perhaps current times, with ramped-up global competition in tech, are also desperate ones. 

In my intuitive coaching I hammer this: No work task, no attitude is stand-alone. It's all part of a system. 

 Thrown off your game, maybe the first time since you started working? You made all the right moves and then the world moved in another direction.

Intuitive Coaching. Special expertise with transitions, reskilling and aging. Psychic/tarot readings, upon request. Complimentary consultation with Jane Genova (Text 203-468-8579, janegenova374@gmail.com). Yes, test out the chemistry. Zero risk.




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