James Sprayregen: Paul, Weiss Re-enters Media

 Timing is almost everything. And, as a former communications pro, I assess that law firm Paul, Weiss has decided the timing is right to again be telling its story. 

After the perfect storm of multiple controversies, Paul, Weiss went low profile. That's a fundamental of crisis communications management. 

Then came the James Sprayregen development. A mega star in bankruptcy at Kirkland & Ellis - a major Paul, Weiss competitor - he retired in 2024 and went on to Hilco Global. 

The media story was positioned and packaged to have legs. First was the announcement that Paul, Weiss and the dazzling twinkler were talking. Then, yesyesyes, the deal was done. 

Immediately that's been leveraged. Financial Times publishes an interview with Sprayregen. Re-opening is the law-firm's willingness to be a story.

This move resonates in Big Law. Way back in 2021, celebrity lawyer at Paul, Wess Brad Karp told Bloomberg Law that the sector operates on star power. 

Many other sectors do also. I tell those I coach to only enter a line of work in which they can dazzle. Otherwise they are expendable.

But only time will tell if this hire pans out in a sustained boost to branding and new business development.

Career Paths? So Over. It’s about Earning a Good Living. No matter what.

Complimentary consultation. No Pressure. Street-smart Guidance. Contact Jane Genova janegenova374@gmail.com.


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