Microsoft Trash-Talks Competitors: How Effective?
It usually is so in our face: The trash-talk by a salesperson about how much better their product/service is compared to what competitors provide. And it usually is a turn-off. What we really need is intel about how the offering is the unique fit for our specialized needs.
So, the world keeping score on the AI dog fight might be wondering if the new Microsoft approach to sales will succeed. Essentially, the sales team has been instructed to take swipes at OpenAI, Anthropic and Google. As TechCrunch reports, it's framed this way:
“'Everyone else is selling parts — we’re selling the full
end-to-end system. That’s the story that we all need to get out there and tell
in FY27,' [Microsoft] Executive Vice President Jay Parikh reportedly told the
room."
However, maybe the demand is for parts. Maybe the tone and content scream desperation. Maybe, under scrutiny, that end-to-end solution isn't comparable to those of competitors.
As many know, Microsoft and some of the other players had once been partners, with exclusive contracts with each other. That's over.
Meanwhile, the elephant in the room is investment guru Jim Cramer's question: Is AI paying off for the end users? Sure, the vendors like Microsoft might be making a buck. But are the banks, law firms and more? Are there cost-savings? Revenue boosts? Innovation? It's not unthinkable that the end users could strategically decide to slow down the adoption of AI. That could hit the vendors hard.
In coaching, I warn how most partnerships unravel. Bitterness tends to follow.
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