I Can't Afford Pepsi, Not Anymore

National brand Pepsi seemed to sleep during the flight into private label. It's been years since I purchased its diet cola. Sam's Club is what I not only guzzle myself but which I no longer feel less-than serving to guests. The same for salty snacks. Walmart now features its own generics for impulse buying near the register. I grab.

Sure, Pepsi lowered its prices a bit. But not enough.

And who is paying the penalty for the price-point mismatch with what we can afford are employees. Across the food and beverage businesses in North America it's laying off 1,000.

Meanwhile, the leadership says it's focusing on a turnaround. While it's doing that more will be getting out of the habit of purchasing national brands and tossing in the shopping cart private label. How will Pepsi get those shoppers back?

In coaching entrepreneurs I hammer the critical importance of price points, both in products and services.

Careers. Forget all that. It’s about earning a good living, no matter what. Intuitive coaching and, upon request, tarot readings.

Complimentary consultation with Jane Genova, StreetSmart Coaching (janegenova374@gmail.com)



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