Power By Association - When It Isn't Portable
Being close to power can create the illusion that that aura belongs to you. Then, the relationship ends. The illusion doesn't. And you assume the mystique is portable. For instance, if the connection had been in tech, you put out there a book on tech. You are certain it will sell briskly because, after all, you had been in there with those big names in tech. That could have played out if you were also up there as a big name. But if you were only a rank-and-file the odds are against the market taking you seriously. Call the phenomenon Power Lost. You were in it. Then you weren't. No one cares. The best you can do is position and package it on a resume for conventional goodies such as landing another job in tech. Anything else could be a stretch. From the get-go the book winds up in the Amazon ranking abyss. Your enemies - and we all have them - react with glee. In my career coaching one of the hardest fundamental to get across is that proximity to power rarely means you can c...