Controversy No Longer Marketable - Poof Go Don Lemon, Tucker Carlson, Alissa Heinerscheid, and More
There is a school of thought in the public relations industry that controversy is a useful tool for getting, holding, and growing attention. Maybe now change "is" to "was." Controversy is becoming downright unmarketable. If that's your personal brand, don't apply to X or Y or a growing number of organizations for work. Today controversial anchors CNN's Don Lemon and Fox's Tucker Carlson parted ways with their employers. Provocative consumer-product publicist Alissa Heinerscheid is currently on a leave of absence from overseeing Bud Light. Her controversial use of transgender Dylan Mulvaney stirred up a hornet's nest costing the brand about $6 billion. Over in the world of finance Apollo co-founder Leon Black has paid a steep reputational price for his association with the controversial Jeffery Epstein. In the staid law-firm sector David Boies, co-founder of Boies Schiller, still hasn't recovered from the controversy of representing Harvey ...